Having a set of goals is a powerful tool to achieve success on a given plan. What’s important to remember is that major goals should ideally be composed of smaller incremental goals. The importance of incremental goals is that their completion serves as milestones towards achieving the success of a major objective. Besides being incremental, goals should be balanced between being ambitious enough to incentivize advancement and conservative enough as to not become unrealistic and discouraging. It is also important to set goals based on high-quality information in order to properly project a goal hypothesis. Well established goals serve as an effective tool to achieve success in any strategic planning.