News

  Having a set of goals is a powerful tool to achieve success on a given plan. What’s important to remember is that major goals should ideally be composed of smaller incremental goals. The importance of incremental goals is that their completion serves as milestones towards achieving the success of a major objective. Besides being incremental, goals should be balanced between being ambitious enough to incentivize advancement and conservative enough as to not become unrealistic and discouraging. It is also important to set goals based on high-quality information in order to properly project a goal hypothesis. Well established goals serve...

As marketers, we must evaluate clients’ journeys to determine which of the routes they are taking are more profitable for the company. To assess a journey’s profitability, the first thing we must do is analyze the percentage of customers that are reaching the end of the funnel. Ideally, a different sales funnels should be evaluated and compared to find which of them produce customer journeys that are more efficient and profitable. With this information, we can see which of the journeys we have is more profitable and therefore more attention and resources can be invested in it. Assessing customer’s journeys...