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As marketers, we must evaluate clients’ journeys to determine which of the routes they are taking are more profitable for the company. To assess a journey’s profitability, the first thing we must do is analyze the percentage of customers that are reaching the end of the funnel. Ideally, a different sales funnels should be evaluated and compared to find which of them produce customer journeys that are more efficient and profitable. With this information, we can see which of the journeys we have is more profitable and therefore more attention and resources can be invested in it. Assessing customer’s journeys...